Making Marketing Happen: How Great Companies Make Strategic Planning Work (Record no. 7316)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170425b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750662482 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Smith, Brian D. |
| 245 ## - TITLE STATEMENT | |
| Title | Making Marketing Happen: How Great Companies Make Strategic Planning Work |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Elsevier Butterworth-Heinemann, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi; 377p. |
| Other physical details | 25cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| Uncontrolled term | Strategic Planning |
| Uncontrolled term | Great Companies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Text Book | NATIONAL LAW UNIVERSITY, ASSAM | NATIONAL LAW UNIVERSITY, ASSAM | Economics | 2017-03-31 | NBDI/771/16-17/31-3-17 | 4857.00 | 330 SMI | 13116 | Books |
