TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
SN  - 9788126518432
U1  - 658.404 
PY  - 2005///
CY  - New Delhi
PB  - Wiley India
KW  - Social marketing
KW  - Social responsibility of business
KW  - Corporate image
KW  - Corporations--Charitable contributions
ER  -