TY  - BOOK
AU  - Smith, Brian D.
TI  - Making Marketing Happen: How Great Companies Make Strategic Planning Work
SN  - 9780750662482
U1  - 330 
PY  - 2005///
CY  - London
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Strategic Planning
KW  - Great Companies
ER  -